Paris Fashion Week Autumn/Winter 2024, spanned nine days from February 26 to March 5, provided  dazzling array of creativity and style, with a lineup that included a remarkable 71 shows and 38 presentations showcasing the latest collections from 109 fashion brands.

Among the eagerly anticipated highlights are the debut collections of three rising talents: Seán McGirr at Alexander McQueen, Chemena Kamali at Chloé, and Pelagia Kolotouros at Lacoste.
As the fashion world converges on the iconic city of Paris, all eyes are poised to witness the unveiling of these groundbreaking designs and the innovative visions they represent.

At the same time, Paris Fashion Week is not just a gathering of the world's most renowned fashion houses, it's a melting pot of creativity, innovation, and trends and emerging designers that shape the industry for seasons to come. This year, Qlode team, and our founder Eleanora embarked on a journey through the vibrant streets of Paris to immerse herself in the dynamic world of fashion and uncover new insights for our SaaS platform.

Discovering emerging talents showcased at Paris Fashion Week. Sphere and Fédération de la Haute Couture et de la Mode

In our pursuit of uncovering innovative voices within the fashion realm, we made a deliberate effort to uncover new talents amidst established luxury brands. With the backing of LE DEFI and L’Oréal Paris, we ventured into SPHERE, a new show room by FHCM. Platform dedicated to nurturing emerging designers since January 2020.

Here, at the Palais de Tokyo from February 28th to March 5th, 2024, Qlode team immersed in the avant-garde designs showcased in the "Dans les Yeux de Sphère" PFWR Showroom for Autumn/Winter 2024/2025. Among the talented designers highlighted in this curated space, one name emerged as particularly compelling: Charles de Vilmorin.

Charles, with his daring approach and bold aesthetic, stands at the forefront of the fashion world. His creations, characterized by vibrant colors, playful patterns, and unexpected silhouettes, boldly challenge conventions and infuse the industry with newfound energy. 
In an industry often dominated by established titans, the impact of young designers like Charles cannot be overstated. Their fresh viewpoints and eagerness to push boundaries serve as catalysts for innovation.

By embracing and championing emerging talents showcased at SPHERE, Eleanora ensures her pulse remains firmly on the beat of fashion's ever-shifting landscape.

Inspirational journey and enlightening conversations at Tranoï and Premier Classe

Going beyond the glamour of spectacular fashion shows, Qlode's team and Eleanora  visited Tranoï and Premier Classe. The exhibitions provided an opportunity to gain valuable insights from creative directors and founders as well as discover the views on  the process of creating collections, consumers preferences, modern trends and the place of technology in fashion industry. 

Tranoï Women hailed as the pinnacle fashion event for women and has held its position as the premier B-to-B event of Paris Fashion Week since its establishment in 1998.  "Understanding the nuances of fashion industry is crucial, particularly for those designers who infuse their personal story into every collection, communication and brand image, precisely building the bridge between their clients expectations and business story. It's about capturing their unique essence and seamlessly integrating it into the customer experience, ensuring that every interaction reflects not just a product, it is piece of their soul. While incorporating modern technologies such as computer vision, machine learning/AI, and other advanced IT solutions, it's essential to maintain a balance between technological advancements and preserving the human touch in the customer journey" - shared their thoughts Eleanora, Founder of Qlode. Qlode team would like to thank Dina Shaker, Judy Sanderson, Aristide Loua, Ipek from Miin, Baindoux and all the creators and designers who found an opportunity to talk to us.

In our relentless pursuit of understanding the ever-evolving landscape of fashion innovation, we talked to Cristina Fernandez, a luminary designer whose journey from Barcelona to New York mirrors the captivating narratives woven into her creations, Estafania Grandio from Spain and Louise Marcaud from France.

Cristina, founder of Another [Archive], Muse by @anotherarchive _ initially an architect by profession, found herself inexorably drawn to the world of fashion amidst the tumult of the 2009 global crisis. Fueled by the boundless inspiration derived from her daughter, Ona, she birthed Little Creative Factory - a children's clothing line that swiftly captured hearts on a global scale. A decade hence, driven by an insatiable thirst for new horizons, Cristina unveiled Another Archive - a transcendent women's collection that garnered accolades in Barcelona before propelling her towards the vibrant pulse of New York City.

In Cristina's captivating narrative, Eleanora discovered the deep connection between personal growth and artistic expression. Each phase of Cristina's journey stands as a powerful testament to the transformative power of passion and resilience, providing a captivating insight into the diverse world of fashion entrepreneurship. As Eleanora continues her exploration, she remains resolute in her mission to uncover the tales that mold and redefine the ever-evolving fabric of the fashion industry.

Estafania Grandio from The New Society emphasized the role of human emotions and feelings in shaping her new collections. She also pointed out the importance of finding a balance between technology and humanity within the fashion industry. Fashion serves as a conduit for self-expression through outfit choices, thus highlighting the significance of handcrafted masterpieces and the emotional resonance inherent in creating visual image.

Louise Marcaud drew inspiration from the structure of American football and sought to incorporate elements of its uniform into her women's collection. This underscores the idea that inspiration can be found by observing the world around us, including people's images. It emphasizes that no technology can replace human insight; rather, technology should serve as an aid, simplifying and expediting manual processes to enhance creativity.

Qlode's vision at Paris Fashion Week

Our mission at Paris Fashion Week went beyond mere observation and attending fashion shows; it was about understanding the pulse of fashion trends, the ideas behind the collections, designers minds and inspiration at the end that drives the whole industry. With a keen eye for detail and a passion for innovation, we at Qlode are driven by the desire to glean invaluable insights that will shape the evolution of our solution making it more comprehensive and helpful for the ones who will use it. 

By immersing ourselves in the vibrant atmosphere of PFW, we gained a firsthand understanding of the challenges and aspirations of designers, paving the way for a more tailored and responsive solution.

As we bid farewell to Paris Fashion Week, let us carry forward our vision of innovation through insight. Let us harness the wealth of knowledge gathered from this experience to refine and enhance our platform, ensuring that it remains not only relevant but indispensable to the ever-evolving needs of the fashion industry. In the dynamic landscape of fashion technology, let us continue to strive for excellence, guided by the invaluable lessons learned from our journey at PFW.